{"title":"SERUMS","description":"\u003ch5\u003eDiscover authentic Korean face serums designed to target pigmentation, dehydration, acne, fine lines and dullness. Browse advanced formulas featuring niacinamide, vitamin C, Centella Asiatica, hyaluronic acid, peptides and PDRN from Korea's leading skincare brands. Find the perfect serum for healthier, brighter-looking skin.\u003c\/h5\u003e","products":[{"product_id":"beauty-of-joseon-glow-serum-proplis-niacinamide-30ml","title":"Beauty of Joseon – Glow Serum : Propolis + Niacinamide, 30ml","description":"\u003ch3 data-start=\"990\" data-end=\"1072\"\u003e\u003cstrong\u003eA radiance-boosting serum designed to calm, balance and visibly brighten the skin.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch5 data-start=\"1074\" data-end=\"1357\"\u003eFormulated with Propolis extract and Niacinamide, this lightweight serum helps improve uneven tone, reduce the look of congestion and enhance natural glow. It supports the skin barrier while helping to control excess sebum — making it ideal for combination and acne-prone skin types.\u003c\/h5\u003e\n\u003ch5 data-start=\"1359\" data-end=\"1470\"\u003eThe silky texture absorbs quickly without stickiness, leaving skin looking clearer, smoother and more luminous.\u003c\/h5\u003e\n\u003ch3 data-start=\"1472\" data-end=\"1495\"\u003e\u003cstrong\u003eWhy you’ll love it:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch5 data-start=\"1496\" data-end=\"1718\"\u003e• Propolis to help soothe and nourish\u003cbr data-start=\"1533\" data-end=\"1536\"\u003e• Niacinamide for brighter, more even-looking skin\u003cbr data-start=\"1586\" data-end=\"1589\"\u003e• Helps balance oil production\u003cbr data-start=\"1619\" data-end=\"1622\"\u003e• Enhances glow and clarity\u003cbr data-start=\"1649\" data-end=\"1652\"\u003e• Lightweight, non-greasy finish\u003cbr data-start=\"1684\" data-end=\"1687\"\u003e• Suitable for sensitive skin\u003c\/h5\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":56607245992314,"sku":"8809657114960","price":16.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/3571\/5194\/files\/9.png?v=1771868075"},{"product_id":"cosrx-the-hyaluronic-acid-3-serum-20ml","title":"COSRX – The Hyaluronic Acid 3 Serum, 20ml","description":"\u003ch3 data-start=\"886\" data-end=\"968\"\u003e\u003cstrong\u003eA deeply hydrating serum designed to restore moisture and improve skin smoothness.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch5 data-start=\"970\" data-end=\"1239\"\u003eFormulated with a high concentration of hyaluronic acid, this lightweight serum helps attract and retain moisture within the skin, delivering long-lasting hydration without heaviness. It visibly plumps dehydrated skin and supports a stronger, healthier-looking barrier.\u003c\/h5\u003e\n\u003ch5 data-start=\"1241\" data-end=\"1327\"\u003eThe silky texture absorbs quickly, leaving skin soft, smooth and comfortably hydrated.\u003c\/h5\u003e\n\u003ch3 data-start=\"1329\" data-end=\"1352\"\u003e\u003cstrong\u003eWhy you’ll love it:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch5 data-start=\"1353\" data-end=\"1532\"\u003e• High-concentration hyaluronic acid\u003cbr data-start=\"1389\" data-end=\"1392\"\u003e• Intense, long-lasting hydration\u003cbr data-start=\"1425\" data-end=\"1428\"\u003e• Plumps and smooths\u003cbr data-start=\"1448\" data-end=\"1451\"\u003e• Supports barrier health\u003cbr data-start=\"1476\" data-end=\"1479\"\u003e• Non-greasy finish\u003cbr data-start=\"1498\" data-end=\"1501\"\u003e• Suitable for sensitive skin\u003c\/h5\u003e","brand":"Cosrx","offers":[{"title":"Default Title","offer_id":56607272370554,"sku":null,"price":23.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/3571\/5194\/files\/8.png?v=1771868156"},{"product_id":"skin1004-madagascar-centella-hyalu-cica-water-fit-sun-serum-spf50-pa-100ml","title":"SKIN1004 – Madagascar Centella Hyalu-Cica Water-Fit Sun Serum SPF50+ PA++++, 50ml","description":"\u003ch3 data-end=\"1699\" data-start=\"1348\"\u003e\u003cstrong\u003eA lightweight hydrating sunscreen that protects the skin while delivering soothing moisture.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch5 data-end=\"1699\" data-start=\"1348\"\u003e\n\u003cbr data-end=\"1443\" data-start=\"1440\"\u003eThis serum-like SPF combines Centella Asiatica with hydrating hyaluronic acid to calm irritation while shielding the skin from harmful UV rays. The formula spreads easily and absorbs quickly, leaving a natural, dewy finish without white cast or stickiness.\u003c\/h5\u003e\n\u003ch5 data-end=\"1774\" data-start=\"1701\"\u003ePerfect for daily use as the final step of your morning skincare routine.\u003c\/h5\u003e\n\u003ch3 data-section-id=\"babg1j\" data-end=\"1798\" data-start=\"1776\"\u003e\u003cstrong\u003eWhy you’ll love it:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch5 data-end=\"2000\" data-start=\"1799\"\u003e• Broad-spectrum SPF50+ protection\u003cbr data-end=\"1836\" data-start=\"1833\"\u003e• Lightweight, serum-like texture\u003cbr data-end=\"1872\" data-start=\"1869\"\u003e• Hydrates while protecting the skin\u003cbr data-end=\"1911\" data-start=\"1908\"\u003e• No white cast\u003cbr data-end=\"1929\" data-start=\"1926\"\u003e• Soothes sensitive or irritated skin\u003cbr data-end=\"1969\" data-start=\"1966\"\u003e• Comfortable for everyday wear\u003c\/h5\u003e","brand":"SKIN1004","offers":[{"title":"Default Title","offer_id":56655580365178,"sku":null,"price":20.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/3571\/5194\/files\/Websitethumbnails_3.png?v=1772879666"},{"product_id":"numbuzin-no-3-skin-softening-serum-50ml","title":"Numbuzin – No. 3 Skin Softening Serum, 50ml","description":"\u003ch3 data-end=\"2680\" data-start=\"2343\"\u003e\u003cstrong\u003eA smoothing treatment serum designed to refine skin texture and improve radiance.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch5 data-end=\"2680\" data-start=\"2343\"\u003e\n\u003cbr data-end=\"2427\" data-start=\"2424\"\u003eFormulated with fermented ingredients and nourishing extracts, this serum helps soften rough skin, boost hydration and restore a healthy glow. With continued use, it helps improve skin elasticity while supporting a smoother and more balanced complexion.\u003c\/h5\u003e\n\u003ch5 data-end=\"2744\" data-start=\"2682\"\u003eIdeal for dull or uneven skin in need of nourishment and glow.\u003c\/h5\u003e\n\u003ch3 data-section-id=\"babg1j\" data-end=\"2768\" data-start=\"2746\"\u003e\u003cstrong\u003eWhy you’ll love it:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch5 data-end=\"2971\" data-start=\"2769\"\u003e• Improves skin texture and smoothness\u003cbr data-end=\"2810\" data-start=\"2807\"\u003e• Enhances natural glow\u003cbr data-end=\"2836\" data-start=\"2833\"\u003e• Deeply nourishes and hydrates\u003cbr data-end=\"2870\" data-start=\"2867\"\u003e• Helps improve elasticity\u003cbr data-end=\"2899\" data-start=\"2896\"\u003e• Supports a balanced complexion\u003cbr data-end=\"2934\" data-start=\"2931\"\u003e• Lightweight, fast-absorbing formula\u003c\/h5\u003e","brand":"Numbuzin","offers":[{"title":"Default Title","offer_id":56655582167418,"sku":null,"price":24.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/3571\/5194\/files\/13.png?v=1772879033"},{"product_id":"medi-peel-peptide-9-vitanol-ampoule-pro-30ml","title":"Medi-Peel - Peptide 9 Vitanol Ampoule Pro, 30ml","description":"\u003ch3\u003e\u003cstrong\u003eA powerful anti-ageing ampoule designed to improve skin elasticity and restore a youthful glow.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch5\u003eMedi-Peel Peptide 9 Vitanol Ampoule Pro combines advanced peptides with nourishing ingredients to help smooth fine lines, support collagen production and strengthen the skin barrier. The lightweight formula absorbs quickly while delivering intensive care for tired or ageing skin.\u003c\/h5\u003e\n\u003ch3 data-section-id=\"2rqtbr\" data-start=\"558\" data-end=\"582\"\u003e\u003cstrong\u003eWhy you’ll love it:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch5 data-start=\"583\" data-end=\"773\"\u003e• Helps improve skin elasticity\u003cbr data-start=\"614\" data-end=\"617\"\u003e• Smooths the appearance of fine lines\u003cbr data-start=\"655\" data-end=\"658\"\u003e• Supports collagen and skin firmness\u003cbr data-start=\"695\" data-end=\"698\"\u003e• Lightweight yet deeply nourishing\u003cbr data-start=\"733\" data-end=\"736\"\u003e• Leaves skin soft, plump and radiant\u003c\/h5\u003e","brand":"Medi-Peel","offers":[{"title":"Default Title","offer_id":56673557152122,"sku":null,"price":32.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/3571\/5194\/files\/25.png?v=1773249467"},{"product_id":"numbuzin-no-3-blue-bio-retinol-pore-refining-serum-30ml","title":"Numbuzin – No.3 Blue Bio-Retinol Pore Refining Serum, 30ml","description":"\u003ch3 data-start=\"2920\" data-end=\"3299\"\u003e\u003cstrong\u003eA pore-refining serum designed to improve skin texture and reduce visible pores. \u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch5 data-start=\"2920\" data-end=\"3299\"\u003ePowered by bio-retinol and skin-smoothing ingredients, it helps refine uneven texture while supporting collagen production. The formula works to smooth fine lines and improve elasticity without the harshness of traditional retinol. Skin appears clearer, smoother and more refined.\u003c\/h5\u003e\n\u003ch3\u003e\u003cstrong data-start=\"2712\" data-end=\"2735\"\u003eWhy you’ll love it:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch5\u003e• Helps reduce the appearance of wrinkles\u003cbr data-start=\"2779\" data-end=\"2782\"\u003e• Improves skin texture and elasticity\u003cbr data-start=\"2820\" data-end=\"2823\"\u003e• Refines the look of pores\u003cbr data-start=\"2850\" data-end=\"2853\"\u003e• Supports smoother, firmer skin\u003cbr data-start=\"2885\" data-end=\"2888\"\u003e• Gentle retinol-like care\u003c\/h5\u003e","brand":"Numbuzin","offers":[{"title":"Default Title","offer_id":56673589854586,"sku":null,"price":23.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/3571\/5194\/files\/29.png?v=1773261128"},{"product_id":"medi-peel-hyaluronic-acid-layer-mooltox-ampoule-30ml","title":"Medi-Peel – Hyaluronic Acid Layer Mooltox Ampoule, 30ml","description":"\u003ch3\u003e\u003cstrong\u003eAn intensely hydrating ampoule designed to deeply replenish moisture and improve skin elasticity. \u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch5\u003eMultiple layers of hyaluronic acid help draw moisture into the skin while supporting a smooth, plump complexion. The formula works to soften fine lines and improve skin texture with continuous hydration. Skin feels fuller, softer and visibly more radiant.\u003c\/h5\u003e\n\u003ch3 data-end=\"6709\" data-start=\"6549\"\u003e\u003cstrong\u003eWhy you’ll love it:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch5 data-end=\"6709\" data-start=\"6549\"\u003e• Deep multi-layer hydration\u003cbr data-end=\"6605\" data-start=\"6602\"\u003e• Helps plump and smooth fine lines\u003cbr data-end=\"6643\" data-start=\"6640\"\u003e• Improves skin elasticity\u003cbr data-end=\"6672\" data-start=\"6669\"\u003e• Lightweight yet deeply nourishing\u003c\/h5\u003e","brand":"Medi-Peel","offers":[{"title":"Default Title","offer_id":56673643790714,"sku":null,"price":26.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/3571\/5194\/files\/24.png?v=1773261283"},{"product_id":"beauty-of-joseon-calming-serum-green-tea-panthenol-30ml","title":"Beauty of Joseon – Calming Serum Green Tea + Panthenol, 30ml","description":"\u003ch3 data-start=\"10580\" data-end=\"10895\"\u003e\u003cstrong\u003eA soothing serum designed to calm irritation and support the skin barrier.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch5 data-start=\"10580\" data-end=\"10895\"\u003eGreen tea provides antioxidant protection while panthenol helps hydrate and strengthen the skin. The lightweight formula absorbs quickly, leaving the skin calm, balanced and refreshed. Ideal for sensitive or stressed skin.\u003c\/h5\u003e\n\u003ch3 data-start=\"10580\" data-end=\"10895\"\u003eWhy you’ll love it:\u003c\/h3\u003e\n\u003ch5 data-start=\"10580\" data-end=\"10895\"\u003e• Calms redness and irritation\u003cbr data-start=\"10952\" data-end=\"10955\"\u003e• Supports skin barrier health\u003cbr data-start=\"10985\" data-end=\"10988\"\u003e• Hydrates without heaviness\u003cbr data-start=\"11016\" data-end=\"11019\"\u003e• Lightweight daily serum\u003c\/h5\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":56673656373626,"sku":null,"price":16.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/3571\/5194\/files\/18.png?v=1773261137"},{"product_id":"beauty-of-joseon-light-on-serum-centella-vita-c-30ml","title":"Beauty of Joseon – Light On Serum: Centella + Vita C, 30ml","description":"\u003ch3 data-start=\"11265\" data-end=\"11593\"\u003e\u003cstrong\u003eA brightening serum designed to improve uneven skin tone and restore natural glow.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch5 data-start=\"11265\" data-end=\"11593\"\u003eFormulated with vitamin C and centella asiatica, it helps reduce the appearance of dark spots while soothing the skin. The lightweight texture absorbs quickly without irritation. Skin appears clearer, brighter and more radiant.\u003c\/h5\u003e\n\u003ch3 data-start=\"11595\" data-end=\"11758\"\u003e\u003cstrong data-start=\"11595\" data-end=\"11617\"\u003eWhy you’ll love it:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch5 data-start=\"11595\" data-end=\"11758\"\u003e• Helps brighten dull skin\u003cbr data-start=\"11646\" data-end=\"11649\"\u003e• Improves uneven skin tone\u003cbr data-start=\"11676\" data-end=\"11679\"\u003e• Soothes and strengthens the skin barrier\u003cbr data-start=\"11721\" data-end=\"11724\"\u003e• Lightweight and gentle formula\u003c\/h5\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":56673657684346,"sku":null,"price":15.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/3571\/5194\/files\/21.png?v=1773261439"},{"product_id":"numbuzin-no-2-rose-pdrn-collagen-plumping-serum-30ml","title":"Numbuzin – No.2 Rose PDRN Collagen Plumping Serum, 30ml","description":"\u003ch3 data-start=\"12015\" data-end=\"12371\"\u003e\u003cstrong\u003eA luxurious plumping serum designed to restore elasticity and improve skin firmness. \u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch5 data-start=\"12015\" data-end=\"12371\"\u003eInfused with collagen-supporting ingredients and rose extracts, it deeply hydrates while helping improve skin texture. The formula works to smooth fine lines and give the skin a fuller, more youthful appearance. Skin looks visibly plumper and healthier.\u003c\/h5\u003e\n\u003ch3 data-start=\"12373\" data-end=\"12528\"\u003eWhy you’ll love it:\u003c\/h3\u003e\n\u003ch5 data-start=\"12373\" data-end=\"12528\"\u003e• Improves skin firmness and elasticity\u003cbr data-start=\"12437\" data-end=\"12440\"\u003e• Hydrates and plumps the skin\u003cbr data-start=\"12470\" data-end=\"12473\"\u003e• Smooths fine lines\u003cbr data-start=\"12493\" data-end=\"12496\"\u003e• Leaves skin radiant and soft\u003c\/h5\u003e","brand":"Numbuzin","offers":[{"title":"Default Title","offer_id":56673658798458,"sku":null,"price":28.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/3571\/5194\/files\/28.png?v=1773260741"},{"product_id":"medi-peel-peptide-9-volume-lifting-pro-all-in-one-essence-100ml","title":"Medi-Peel – Peptide 9 Volume Lifting Pro All-in-One Essence, 100ml","description":"\u003ch3 data-start=\"12764\" data-end=\"13125\"\u003e\u003cstrong\u003eA multi-functional essence designed to deliver hydration, elasticity and lifting benefits in one step. \u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch5 data-start=\"12764\" data-end=\"13125\"\u003eEnriched with a powerful peptide complex, it helps support collagen production and improve skin firmness. The nourishing formula deeply hydrates while smoothing the appearance of fine lines. Skin feels firmer, smoother and more revitalised.\u003c\/h5\u003e\n\u003ch3 data-start=\"13127\" data-end=\"13305\"\u003eWhy you’ll love it:\u003c\/h3\u003e\n\u003ch5 data-start=\"13127\" data-end=\"13305\"\u003e• Multi-benefit anti-ageing essence\u003cbr data-start=\"13187\" data-end=\"13190\"\u003e• Helps improve skin elasticity\u003cbr data-start=\"13221\" data-end=\"13224\"\u003e• Deep hydration with a lightweight texture\u003cbr data-start=\"13267\" data-end=\"13270\"\u003e• Smooths fine lines and wrinkles\u003c\/h5\u003e","brand":"Medi-Peel","offers":[{"title":"Default Title","offer_id":56673659584890,"sku":null,"price":35.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/3571\/5194\/files\/26.png?v=1773261423"},{"product_id":"medi-peel-peptide-9-aqua-volume-tox-mist-pro-50ml","title":"Medi-Peel - Peptide 9 Aqua Volume Tox Mist Pro, 50ml","description":"\u003ch3 data-start=\"2126\" data-end=\"2431\"\u003e\u003cstrong\u003eA hydrating facial mist designed to instantly refresh dry and tired-looking skin. \u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch5 data-start=\"2126\" data-end=\"2431\"\u003eFormulated with peptides and moisturising ingredients, it helps improve elasticity while boosting hydration throughout the day. The fine mist leaves skin looking smoother, plumper and more radiant without disturbing makeup.\u003c\/h5\u003e\n\u003ch3\u003eWhy you’ll love it:\u003c\/h3\u003e\n\u003ch5\u003e• Instantly refreshes and hydrates\u003cbr data-start=\"4320\" data-end=\"4323\"\u003e• Helps improve skin elasticity\u003cbr data-start=\"4354\" data-end=\"4357\"\u003e• Leaves skin looking smoother and plumper\u003cbr data-start=\"4399\" data-end=\"4402\"\u003e• Fine mist texture that layers well over makeup\u003cbr data-start=\"4450\" data-end=\"4453\"\u003e• Ideal for dry or dehydrated skin\u003c\/h5\u003e","brand":"Medi-Peel","offers":[{"title":"Default Title","offer_id":56785922031994,"sku":null,"price":24.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/3571\/5194\/files\/53.png?v=1776885075"},{"product_id":"skin1004-madagascar-centella-niacinamide-10-boosting-shot-ampoule-30ml","title":"SKIN1004 - Madagascar Centella Niacinamide 10 Boosting Shot Ampoule, 30ml","description":"\u003ch3 data-start=\"2498\" data-end=\"2795\"\u003e\u003cstrong\u003eA brightening ampoule formulated to improve uneven tone, pores and excess oil while soothing the skin. \u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch5 data-start=\"2498\" data-end=\"2795\"\u003ePowered by niacinamide and Centella Asiatica, it helps refine texture and support a clearer healthier-looking complexion. 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